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Many influencers seek out talent managers to help them grow their brands and make more money. Business Insider is seeking nominations for rising stars in influencer talent management. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementSome talent managers have recently come into the spotlight in the past few years, representing some of the most sought-after influencers or helping their clients execute particularly successful partnerships. BI is seeking nominations for this year's rising stars in talent management.

Persons: —, Brittany Bright Organizations: Business, Service, YouTube, Influencer League

☆ 3 Key Ways to Improve Pay Equity for Creators of Color
▼ + stars: | 2024-01-12 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +6 min

At other times, she's chatting with her white counterparts about how better to address the unique needs of creators of color. Influencer marketers, creators, and public relations professionals BI spoke with said they're working to ensure this doesn't happen in the creator economy, often referencing research from the past few years that details the pay inequity between white creators and creators of color. Based on this data, three influencer marketers and creators shared their recommendations with BI on improving pay equity for creators of color. Koo also notes the unique responsibility people in her position have in paying creators of color equitably. "Influencer marketing professionals have great power in driving DEI conversations by choosing which voices should represent prominent brands," she said.

Persons: Petit's, influencers, Yasmin Koo, Ogilvy, Booth, Megumi Robinson, Petit, Antonia Alakija, they're, Alakija, Koo Organizations: Business, Meta, League, Color, Association of National, ANA, PR, Belle Communication

☆ Execs of color at TikTok and Snapchat open up about the influencer pay gap and how they're trying to level the playing field for creators from diverse backgrounds
▼ + stars: | 2023-11-21 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +8 min

Today, Girma is TikTok's Black creator community development manager, leading # BlackTikTok , a virtual space on the social-media platform that amplifies the voices and content of Black creators. To address this, platforms from Meta to TikTok have introduced various programs over the years that intentionally center nonwhite communities. BI spoke with executives at TikTok and Snapchat who lead the initiatives short-form content creators say have been the most helpful to them. These programs offer tailored knowledge, connections, and funding for diverse creators like Gabrielle Cerberville, who has 1.1 million followers on TikTok . "Discrimination is baked into TikTok's algorithm because it centers on whiteness, so programs like CasaTikTok help normalize content by creators of color," Cerberville said.

Persons: Alexzi Girma, Girma, she's, execs, they've, Jessica Ufuoma, who's, Janice Gassam Asare, Snapchat, Gabrielle Cerberville, Kayla Zapata Fory, Fory, Varshini Shah, Francis Roberts, Roberts, Shah, that's, I've, AJ, Brooke Berry, Cerberville, Colin Rocker, Gen Z, BlackTikTok, He's, you'll Organizations: Business, Influencer Locations: Meta, CasaTikTok

☆ Black TikTokers say having millions of followers sometimes isn't enough to make a living. 3 creators describe how they're supporting their content ambitions with side gigs at restaurants, universities
▼ + stars: | 2023-02-16 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +2 min

Some Black creators don't think they're being paid their worth by brands. However, there are still some TikTokers with millions of followers who don't earn enough money through content creation alone to support themselves. "Followers don't always translate to dollars, especially for people who look like me," he said. "Black male creators need blue-chip brand partners to advocate for them to further their access and upward mobility." Three Black TikTokers, including Lee Jr., share why they haven't been able to successfully monetize their content and how they're supplementing their income.

☆ 6 Black-owned influencer management firms and talent agencies helping creators of color earn more money
▼ + stars: | 2023-02-07 | by ( Shriya Bhattacharya | Amanda Perelli | ) www.businessinsider.com time to read: +2 min

Influencer-management firms can help creators boost their income, including by landing brand deals. Some managers and agents have started their own firms after seeing that BIPOC creators have made less money than white creators. Here are six Black-owned influencer-management firms and talent agencies that work with creators. These firms help creators decide between different business opportunities, connect with other people in the industry, and earn a steady income. Here are four other Black-led influencer-management firms and talent agencies:

☆ 6 Black-led influencer management firms and talent agencies helping BIPOC creators earn more money
▼ + stars: | 2023-01-03 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +2 min

Some managers and agents have started their own firms after seeing that BIPOC creators have made less money than white creators. Here are six Black-owned influencer-management firms and talent agencies that work with creators. Many creators have built their brands with the help of influencer management and talent agencies. These firms help creators decide between different business opportunities, connect with other people in the industry, and earn a steady income. Here are four other Black-led influencer-management firms and talent agencies:

☆ Black creators say they ‘have to be perfect’ to get promotional products from brands. They want that to change.
▼ + stars: | 2022-12-27 | by ( Daysia Tolentino | Daysia Tolentino Is A Culture | Trends Reporter For Nbc News. | ) www.nbcnews.com time to read: +12 min

Black creators, like Bumba, have been vocal about how the lack of gifting to creators of color demonstrates the inequity in influencer marketing. Black creators say they still feel they have to work twice as hard as their white counterparts. Nimay Ndolo, a Black comedy creator with 1.9 million TikTok followers, said Black creators are often excluded from such opportunities, which limits their success. Black creators have to be “extraordinary” to get what white influencers appear to get with ease, Ndolo said. “I want to see, like, these creators that I’ve been watching — these Black creators, these queer creators, these Hispanic creators, these Asian creators — get more opportunities," she said.

☆ 13 influencer management firms and talent agencies with BIPOC leaders that are helping creators from underrepresented backgrounds break through
▼ + stars: | 2022-12-22 | by ( Shriya Bhattacharya | Amanda Perelli | ) www.businessinsider.com time to read: +3 min

Influencer-management agencies help content creators land brand deals and increase their income. Some in the industry noticed a lack of opportunities for BIPOC creators and started their own firms. Insider highlights 13 influencer-management firms and talent agencies founded by a person of color. He founded his own talent-management agency after feeling that there was a lack of a dedicated space for LGBTQ+ and BIPOC creators. Here are 13 influencer-management agencies led by a person of color, listed in alphabetical order by company name:

☆ 13 BIPOC-led influencer management firms and talent agencies helping their clients build careers in the creator economy
▼ + stars: | 2022-12-08 | by ( Shriya Bhattacharya | Amanda Perelli | ) www.businessinsider.com time to read: +3 min

Influencer-management agencies help content creators land brand deals and increase their income. Insider highlights 13 influencer-management firms and talent agencies founded by a person of color. As influencers build their brands, some of them have turned to influencer-management agencies to help them navigate the industry. He founded his own talent-management agency after feeling that there was a lack of a dedicated space for LGBTQ+ and BIPOC creators. Here are 13 influencer-management agencies led by a person of color, listed in alphabetical order by company name:

☆ Creators are getting whiplash from Instagram's unpredictable changes in how they can make money — and some are leaning away from the platform
▼ + stars: | 2022-12-02 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +12 min

Creators said the many changes have left them exhausted, with some leaning away from the platform. Instagram creators are tired. "As we build a suite of creator monetization tools, we're constantly learning and testing remains crucial in understanding what offers the best experience. Whether or not ad-rev share will come to Instagram Reels (as is the case on Facebook), however, has not been announced. Instagram isn't the only social platform making sweeping changes to creator monetization tools, either.

☆ Seeking nominations for the top BIPOC-led influencer management agencies
▼ + stars: | 2022-11-11 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +2 min

We want to hear from you on the top influencer management agencies led by people of color. As influencers build their brands, some of them have turned to influencer management agencies to help them navigate the industry. These agencies help clients organize their time, make decisions about which business opportunities to pursue, and earn a sustainable income from content creation. As a result, people of diverse and underrepresented backgrounds are founding their own influencer management agencies to help more creators of color land lucrative deals and grow their businesses. We are seeking nominations from readers — especially influencers and creator economy experts — on the top influencer management agencies that are BIPOC-led.

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